Los Angeles Story

History of Lemonade Day

Lemonade Day is a free, fun, experiential learning program that teaches youth how to start, own and operate their own business – a lemonade stand. It began in Houston, Texas in 2007. Since then it has grown from 2,700 kids to 1 million kids across North America in 2015 – including ours!

Lemonade Day Los Angeles

University of Southern California students, in partnership with the City Champion and local entrepreneur, Jason Reuben, brought this program to Los Angeles to empower and foster the entrepreneurial education of our neighborhood’s children. Through a direct mentorship program, our USC student mentors teach the children about basic business practices such as profits, expenses, loans, and marketing.



USC is just the start– our vision is for all the prominent universities in Los Angeles to acquire their own chapters and collectively inspire our youth through Lemonade Day.



Our Impact:

Through Lemonade Day, youth learn the steps and planning necessary to start a business, but just as importantly, learn valuable life skills such as leadership, collaboration, responsibility, and teamwork. They learn to Set a Goal, Make a Plan, and Work their Plan to Achieve their Dreams. In the process they experience a new level of confidence, and some for the first time, see new possibilities for their future.

Who We Are:

Co-Founder & City Director:  Michelle Wolzinger

Lemonade Day LA was co-founded just last fall by USC junior Michelle Wolzinger. Having been involved in the program at her former school, George Washington University, Michelle has ample experience and enthusiasm to bring to the table. Since deciding to start the program in LA, she has recruited an executive team of eight, all of which are USC undergraduates, and has connected with local entrepreneur, Jason Reuben, as an co-founder to help make Lemonade Day LA a long-term success.


Co-Founder & City Champion:  Jason Reuben

City Ambassador: Kent Phillips

City Advisor: Diego Berdakin

Social Media Manager: Chris Hernandez


Lemonade Day USC Executive Team:

Co-VP of External Relations and Fundraising – Brian Walsh & Cesar Magdaleno

Co-VP of Youth Institution Partnerships – Eric Hernandez & Jillian Doke

Co-VP of University Relations – Emily Lowe & Alex Carvalho

Co-VP of Marketing – Nico Dorado & Ingrid Waung